Press & Media

January 28, 2009 at

Magnum and P2i pioneer a quantum leap on footwear waterproofing

For Immediate Release
Contact: Dayna Panales
Public Relations Manager
209.545.1111 #321

Magnum and P2i pioneer a quantum leap on footwear waterproofing

Modesto, CA (January 5, 2009) — Magnum has joined forces with P2i, pioneering the introduction of their groundbreaking ion-mask™ technology to the tactical footwear industry. ion-mask™ is a patented plasma-based technology, originally developed for the UK military, to repel chemicals and protect soldiers from chemical attack. It permanently alters the surface of a product at a molecular level to repel water and other liquids even blood pathogens– which are forced to bead up like mercury and simply run-off to protect the wearer.

Featured products;
Elite Force 8.0 WPi
• ion-mask™ waterproofing technology
• Full grain waterproof leather upper
• Exclusive Vibram® outsole
• Dual Density PU midsole
• Unique UNI-form self molding footbed
• MSRP $180

Elite Spider Recon 8.0 HPi
• ion-mask waterproofing technology
• Ballistic nylon and high abrasion resistant silicone rubber upper
• Sleek hidden seam design
• Dri-Tec waterproof and breathable bootie
• Vibram® outsole
• Metal free
• MSRP $175

Ion-mask benefits

Chemical Resistant
With surface energy three times lower than PTFE (Teflon) all surfaces enhanced by the ion-mask process not only become hydrophobic to water but are also able to repel oil, petrol and other chemicals.

Pathogen Resistant
These same repellant properties also prevent absorption of blood borne pathogens and other liquid borne pathogens.

The plasma process enables polymers to infuse to the shoes/boots on a sub-microscopic scale. This means that every single fiber is given a layer of water-repellent polymer only molecules thick.

Furthermore, the ion-mask™ process means the fibers on even open-weave materials become repellent, and therefore non-absorbent.

Enhancing every fiber, not just the outer layer, means the entire shoe inside and out is treated. This eliminates the need for a waterproof membrane, or “bootie construction”, so the shoe is as breathable before the process as after.

The shoe is also lighter, approximately 35 grams for a mid-cut size 9, than its membrane equivalent. In fact, unlike a membrane construction, the treated shoe will not gain weight when used in wet conditions as the material no longer retains water.

ion-mask™ enhancement also helps to keep footwear cleaner longer. Like water, the treatment helps to repel dirt and therefore reduce staining.

Only tiny quantities of chemicals are needed, with minimal waste, so the ion-maskTM process is also highly-efficient compared with traditional methods such as dip application (DWRs) or membrane technologies. Equally, the process is activated at room temperature (unlike membrane technology which is formed at 320º F) making it one of the most climate-friendly footwear technologies available.

Discover more online at

For over 15 years, Magnum has been the leader in offering unsurpassed comfort, technology and value in uniform footwear used by law enforcement, military, fire/rescue and emergency medical agencies around the world. The Work Collection offers safety footwear for construction, trade and industrial personnel. Distributed in over 100 countries, Magnum footwear is made to stand up to the most demanding situations while offering uncompromising comfort and performance. For more information, visit