Press & Media

October 11, 2010 at

Focused on Growth

Magnum Boots USA remains proud to call Modesto, Calif. its home, as it has for nearly 30 years. Although Magnum has operated as the sister company to Hi-Tec Sports, Magnum sales now account for over 40% of global company volume. With both brands in a prime position for growth, the investment has been made to increase focus by separating the companies.

Our Modesto location will be the full headquarters for Magnum USA, as well as the operational hub for Hi-Tec USA. Fifty-nine of our 61 employees will stay in Modesto, many of whom are shared between both companies. The new Hi-Tec sales, marketing and administrative team will grow and expand in Portland, Ore.

"We are thrilled to have the talent here to expand our business," said Magnum CEO Bob Kaiser. "We are as committed to our employees and our community as we are to our global strategy."

September 14, 2010 at

For Immediate Release
Contact: Dayna Panales
Hi-Tec USA, Public Relations Manager
209.545.1111, email:

Hi-Tec Sports and Magnum Form Individual
Companies, Welcome New Team Members

September 14, 2010 – (Modesto, CA) – Hi-Tec Sports and its sister brand, Magnum USA, announced today the official transition into two separate companies. Since the inception of Magnum USA in 1982, both companies have functioned as one corporation with shared assets. With each company in a prime position for expansion, Co-Chief Executive Officers Bill Berta and Bob Kaiser will now assume individualized roles as the sole CEO for each brand —with Berta leading Hi-Tec Sports USA, and Kaiser taking the reigns of Magnum USA.

As a result of the brand expansions, both companies are making personnel transitions to better serve each entity. Brett Weitl, long-time marketing director for Magnum USA and Hi-Tec Sports USA, is shifting gears to focus his role exclusively as the marketing director for Magnum USA. Magnum USA also welcomes Tyler Pientok as its new national sales manager. Pientok joins the Magnum USA team with extensive sales experience, thanks to his prior work with leading brands in the tactical market.

“Magnum is in the perfect position to pursue untapped opportunities and accomplish exponential growth,” Kaiser said. “We welcome Tyler to the team, and we congratulate Brett on his revamped position. Their experience, enthusiasm and dedication will help strengthen our brand’s position as the global leader in tactical footwear.”
Hi-Tec Sports USA also announced the new appointment of industry veterans, Erika Bruhn and Kirk Nichols. Bruhn will take the lead as Hi-Tec’s marketing director. Nichols joins Hi-Tec as the U.S. vice president of sales.

“Over the past few years, Hi-Tec and Magnum USA have achieved great strides in product and technologies, making this an opportune time for both brands to grow and expand individually,” Berta said. “We’re excited to welcome Erika and Kirk to the Hi-Tec team. They bring along with them a wealth of knowledge, expertise and a true passion for the outdoors. I’m eager to work with them to expand Hi-Tec’s market share.”

About Hi-Tec Sports USA, Inc.
Established in 1978 in Modesto, Calif., Hi-Tec Sports USA, Inc. pioneered the original lightweight hiking boot. Today, Hi-Tec continues to design and develop authentic outdoor footwear to meet the needs of the ever-evolving outdoor consumer. The privately owned parent company, UK-based Hi-Tec Sports, leads the market in outdoor, court and golf footwear categories. Hi-Tec Sports distributes in over 70 countries, selling over 10 million pairs of footwear annually. To learn more, visit

About Magnum USA
Since 1982, Magnum has been providing high performance tactical and service product with credibility second to none. It is the mission of Magnum to be the best in class by delivering unsurpassed product designed for its end user. Distributed in over 100 countries, Magnum attacks the marketplace with unmatched comfort, technology and value in uniform footwear and apparel used by law enforcement, military, fire/rescue, emergency medical, and service agencies around the world. For more information, visit


September 3, 2010 at 9-3-10

Magnum’s Elite Force 8.0 WPi receives an extensive year + review which extends from snow and mud in Illinois to the sands of the Baltic Sea. These boots are now this testers “best boots...the most comfortable boots” he’s worn.

Features likes:
- Non metallic features are great for his day job of EOC in a courthouse.
- Laces are not smooth so as to slip and untie.
- Eyelets hold the laces in place and allow for more comfortable fit.
- Molded foot bed provides excellent comfort
- Vibram outsole provides great traction as well as is oil and slip resistant.
- Stiff enough for the support needed yet flexible enough to facilitate natural motion (even on a bike).

See the entire video review at:

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August 25, 2010 at 8-24-10

Magnum’s Spider Series receives top news billing in news from Tuesday, August 24th.

Spider Urban boots are crawling in at:

Get the news at:$13689

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August 24, 2010 at

Police - August 2010

Magnum's new Spider Urban collection is featured in the August 2010 issue of Police magazine. "These new styles for law enforcement and military feature a new fast rope system and reinforced stabilizers in the outsole for speed and agility." Read the entire article at:

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August 18, 2010 at

Footwear Insight - August 2010

The Magnum Precision Ultra Lite WPi is featured in Footwear Insights bi-annual Boot Book. This season entitled "American, our favorite footwear works - and plays – well.” Find the Precision at: and be sure to read the article at;

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August 10, 2010 at

American Cop - September/October 2010

Magnum's Spider collection is in the "Spotlight" of American Cop magazines September/October 2010 issue. "The boots offer unsurpassed comfort, technology, and value in uniform footwear."

Download a copy of the issue at;

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