Magnum takes the weight out of your work load

For Immediate Release
Contact: Dayna Panales
Public Relations Manager
209.545.1111 #321
dpanales@hi-tec.com

Magnum takes the weight out of your work load

Modesto, CA (January 5, 2009) — Magnum Safety series boots have long since been the workman’s choice for rugged yet lightweight and comfortable footwear on or off the job. Now Magnum takes lightweight and waterproof to a whole new level with the new Precision Ultra-Lite WP CT.

The Precision Ultra-Lite WP CT weighs in at only 23.1 ounces, yet contains the rugged durability you need to get the job done. With the introduction of the groundbreaking ion-mask™ waterproofing technology, you’re sure to dry while extending the performance life of your boot.

More about ion-maskTM
ion-maskTM technology is a breakthrough in surface enhancement originally developed for the UK military, to repel chemicals and protect soldiers from chemical attack. It permanently alters the surface of a product at a molecular level to repel water and other liquids even blood pathogens– which are forced to bead up like mercury and simply run-off to protect the wearer. Discover more about ion-mask™ at www.wetisdry.com.

Featured products;
Precision Ultra-Lite WPi CT
• Action leather upper
• Magnum ECI sockliner
• Composite Shank
• ion-mask™ waterproofing system
• New Rubber Outsole with Injection Molded EVA Midsole
• Sizes: 7-12, 13, 14, 15
• Colors: 5812, 5813, 5814 Coffee/Wheat/Black
• Weighs; 23.1 oz.
• MSRP: $120

About MAGNUM
For over 15 years, Magnum has been the leader in offering unsurpassed comfort, technology and value in uniform footwear used by law enforcement, military, fire/rescue and emergency medical agencies around the world. The Work Collection offers safety footwear for construction, trade and industrial personnel. Distributed in over 100 countries, Magnum footwear is made to stand up to the most demanding situations while offering uncompromising comfort and performance. For more information, visit www.magnumboots.com.

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Magnum%20work_safety%20boots%20release.pdf

Magnum and P2i pioneer a quantum leap on footwear waterproofing

For Immediate Release
Contact: Dayna Panales
Public Relations Manager
209.545.1111 #321
dpanales@hi-tec.com

Magnum and P2i pioneer a quantum leap on footwear waterproofing

Modesto, CA (January 5, 2009) — Magnum has joined forces with P2i, pioneering the introduction of their groundbreaking ion-mask™ technology to the tactical footwear industry. ion-mask™ is a patented plasma-based technology, originally developed for the UK military, to repel chemicals and protect soldiers from chemical attack. It permanently alters the surface of a product at a molecular level to repel water and other liquids even blood pathogens– which are forced to bead up like mercury and simply run-off to protect the wearer.

Featured products;
Elite Force 8.0 WPi
• ion-mask™ waterproofing technology
• Full grain waterproof leather upper
• Exclusive Vibram® outsole
• Dual Density PU midsole
• Unique UNI-form self molding footbed
• MSRP $180

Elite Spider Recon 8.0 HPi
• ion-mask™ waterproofing technology
• Ballistic nylon and high abrasion resistant silicone rubber upper
• Sleek hidden seam design
• Dri-Tec waterproof and breathable bootie
• Vibram® outsole
• Metal free
• MSRP $175


Ion-mask benefits

Chemical Resistant
With surface energy three times lower than PTFE (Teflon) all surfaces enhanced by the ion-mask™ process not only become hydrophobic to water but are also able to repel oil, petrol and other chemicals.

Pathogen Resistant
These same repellant properties also prevent absorption of blood borne pathogens and other liquid borne pathogens.

Waterproof
The plasma process enables polymers to infuse to the shoes/boots on a sub-microscopic scale. This means that every single fiber is given a layer of water-repellent polymer only molecules thick.

Hydrophobic
Furthermore, the ion-mask™ process means the fibers on even open-weave materials become repellent, and therefore non-absorbent.

Breathable
Enhancing every fiber, not just the outer layer, means the entire shoe inside and out is treated. This eliminates the need for a waterproof membrane, or “bootie construction”, so the shoe is as breathable before the process as after.

Lightweight
The shoe is also lighter, approximately 35 grams for a mid-cut size 9, than its membrane equivalent. In fact, unlike a membrane construction, the treated shoe will not gain weight when used in wet conditions as the material no longer retains water.

Stay-Clean
ion-mask™ enhancement also helps to keep footwear cleaner longer. Like water, the treatment helps to repel dirt and therefore reduce staining.

Environmentally-friendly
Only tiny quantities of chemicals are needed, with minimal waste, so the ion-maskTM process is also highly-efficient compared with traditional methods such as dip application (DWRs) or membrane technologies. Equally, the process is activated at room temperature (unlike membrane technology which is formed at 320º F) making it one of the most climate-friendly footwear technologies available.

Discover more online at www.wetisdry.com.

About MAGNUM
For over 15 years, Magnum has been the leader in offering unsurpassed comfort, technology and value in uniform footwear used by law enforcement, military, fire/rescue and emergency medical agencies around the world. The Work Collection offers safety footwear for construction, trade and industrial personnel. Distributed in over 100 countries, Magnum footwear is made to stand up to the most demanding situations while offering uncompromising comfort and performance. For more information, visit www.magnumboots.com.

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Magnum%20ion-mask%20waterproofing%20release.pdf