For Immediate Release
Contact: Dayna Panales
Hi-Tec USA, Public Relations Manager
209.545.1111, email: dpanales@hi-tec.com
Hi-Tec Sports and Magnum Form Individual
Companies, Welcome New Team Members
September 14, 2010 – (Modesto, CA) – Hi-Tec Sports and its sister brand, Magnum USA, announced today the official transition into two separate companies. Since the inception of Magnum USA in 1982, both companies have functioned as one corporation with shared assets. With each company in a prime position for expansion, Co-Chief Executive Officers Bill Berta and Bob Kaiser will now assume individualized roles as the sole CEO for each brand —with Berta leading Hi-Tec Sports USA, and Kaiser taking the reigns of Magnum USA.
As a result of the brand expansions, both companies are making personnel transitions to better serve each entity. Brett Weitl, long-time marketing director for Magnum USA and Hi-Tec Sports USA, is shifting gears to focus his role exclusively as the marketing director for Magnum USA. Magnum USA also welcomes Tyler Pientok as its new national sales manager. Pientok joins the Magnum USA team with extensive sales experience, thanks to his prior work with leading brands in the tactical market.
“Magnum is in the perfect position to pursue untapped opportunities and accomplish exponential growth,” Kaiser said. “We welcome Tyler to the team, and we congratulate Brett on his revamped position. Their experience, enthusiasm and dedication will help strengthen our brand’s position as the global leader in tactical footwear.”
Hi-Tec Sports USA also announced the new appointment of industry veterans, Erika Bruhn and Kirk Nichols. Bruhn will take the lead as Hi-Tec’s marketing director. Nichols joins Hi-Tec as the U.S. vice president of sales.
“Over the past few years, Hi-Tec and Magnum USA have achieved great strides in product and technologies, making this an opportune time for both brands to grow and expand individually,” Berta said. “We’re excited to welcome Erika and Kirk to the Hi-Tec team. They bring along with them a wealth of knowledge, expertise and a true passion for the outdoors. I’m eager to work with them to expand Hi-Tec’s market share.”
About Hi-Tec Sports USA, Inc.
Established in 1978 in Modesto, Calif., Hi-Tec Sports USA, Inc. pioneered the original lightweight hiking boot. Today, Hi-Tec continues to design and develop authentic outdoor footwear to meet the needs of the ever-evolving outdoor consumer. The privately owned parent company, UK-based Hi-Tec Sports, leads the market in outdoor, court and golf footwear categories. Hi-Tec Sports distributes in over 70 countries, selling over 10 million pairs of footwear annually. To learn more, visit www.hi-tec.com.
About Magnum USA
Since 1982, Magnum has been providing high performance tactical and service product with credibility second to none. It is the mission of Magnum to be the best in class by delivering unsurpassed product designed for its end user. Distributed in over 100 countries, Magnum attacks the marketplace with unmatched comfort, technology and value in uniform footwear and apparel used by law enforcement, military, fire/rescue, emergency medical, and service agencies around the world. For more information, visit www.magnumboots.com.
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