Footwear Insight - May 2010

“Fast times for a footwear brand”
Magnum uses its Indy Car sponsorship to tie in with retailers and build relationships with target consumers – cops and soldiers.
By Mark Sullivan

Publisher Mark Sullivan joined the magnum team on race weekend to cover the Birmingham event back in April 2010. Be sure to review the Footwear Insight article in the May 2010 issue which grants Magnum a two page article outlining our Indy Car relationship and the bridges that have been formed with local retailers.